CASE STUDY 01.
Experiential Branding | Game Design | Motion Design | UX Design | Curriculum Design


Quest of the English Club:
A Gamified Learning Experience


An innovative gamified learning platform was created for Junior High School students, blending English language education with an immersive narrative. Inspired by Harry Potter, retro video games, and fantasy fiction, students were transported to "Esperia," where English proficiency powered magical abilities. Sessions featured custom-designed videos and English-based challenges, with students grouped into "Houses" that earned custom stickers and rewards for their progress.

Examples of visual storytelling and user engagement include House banners, avatars, and a dynamic "House Cup" leaderboard that motivated participation. A dialogue system developed in RPG Maker allowed students to interact with characters, making English learning fun and relevant.

The experience utilized user-centered design through gamified elements like real-time point tracking in Google Sheets, a card battle system, and team-based puzzles. Tools like OBS Studio were used to broadcast updates and videos, while branding efforts included the development of a cohesive logo, custom typography, and visual identity for the Starlight Union Academy.

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Key Deliverables:

  • English Club Branding:
    Logo, typefaces, colors, and overall look.
  • Gamified Curriculum Design:
    Educational approach encouraging intrinsic motivation.
  • World Map and Lore:
    Detailed world map with a diverse cast of characters and rich storylines.
  • 5-15 Minute Story Video 
    A 5-15 minute video to kick off English Club sessions, culminating in a 2-hour and 55-minute movie.
  • Achievement Stickers
  • 8 unique stickers earned upon completing quests and major plot points.
  • Trophy Logo Design
  • Custom logo for awarding top performer at the end of club.

Engagement Tools:

  • Interactive Worksheets
  • Includes Character Profile and Wand Workshop sheets.
  • Holiday Clubs
  • Immersive and themed experiences for Christmas and Halloween, creating memorable cultural interactions.
  • Point System and Currency
  • Points system used as currency for buying cards that can affect team scores.
  • Microsoft Teams Integration
  • Interaction and awards system for engagement outside the classroom.
  • Wand Workshop
  • Hands-on activity for students to create their own unique wands.
  • Interactive RPG Game
    Created with RPG Maker MZ, utilizing student vocabulary.

Software Used:

  • Adobe Suite:
    InDesign, Photoshop, Illustrator, After Effects, Premiere, Audition.
  • OBS Studio:
    For presenting videos and images on TV, creating smooth transitions.
  • VoiceMod:
    Soundboard during games.
  • Google Suite:
    Docs, Sheets, Slides for lore, lesson planning, and tracking points.
  • Unreal Engine 5:
    Animating backgrounds.
  • RPG Maker Bakin:
    Animating characters and text dialogue.
  • RPG Maker MZ:
    Creating the Final English Club RPG Game.
  • Microsoft Teams:
    Online engagement and announcements outside the class.

Achievements:

  • USJETAA Microgrant:
    Awarded $1000 for Holiday Clubs & Activities.
  • Increased Participation: Boosted English Club participation by 50% in the second year, with continued high attendance.
  • Program Innovation: Created narrative-driven programs that enhanced engagement and learning outcomes.
  • High Retention: Improved student retention by 16.7% in the third year and 4.8% in the fifth year.
  • Cultural Event Success: Led holiday-themed events, fostering cultural awareness and engagement.
  • Collaboration: Worked with Japanese teachers to develop inclusive lesson plans.
  • Recognition for Innovation: Acknowledged by school administrators for innovative approaches to English education.



Baltimore, Maryland
山口県美祢市
Richmond, Virginia