CASE STUDY 04.
Web Design | Front-End Development | Branding
Digital Craftsmanship for Local Businesses
Small businesses are the backbone of our communities, and creating engaging, user-friendly websites is critical to their success. For this case study, I showcase two custom WordPress websites designed and coded for small businesses: Scratch and Dent and Chesapeake Business Solutions. Each site was tailored to reflect the business's unique identity, combining responsive design, intuitive navigation, and impactful branding for a seamless online experience.
Scratch and Dent
A premier vehicle reconditioning service provider serving Baltimore, Central Maryland, and Washington D.C. Their website needed a professional, approachable design to showcase expertise in Paintless Dent Removal (PDR) and vehicle reconditioning services.
My Contributions:
- Designed a clean, modern site to build trust and highlight their services.
- Developed a responsive, mobile-friendly site using custom HTML/CSS in WordPress.
- Organized content for easy navigation, ensuring users could quickly access services, pricing, and contact information.
- Added an interactive testimonials section to emphasize client satisfaction.
- Optimized performance for faster load times and better mobile usability.
Key Features:
- Responsive Design: Seamlessly adapts to all devices.
- Service Showcase: Clear, visually appealing presentation of PDR and reconditioning services.
- Client Testimonials: Rotating feedback to build credibility.
Chesapeake Business Solutions
A provider of commercial printing, apparel, and merchandise solutions for local businesses. Their website needed a vibrant, dynamic design to reflect versatility and industry expertise.
My Contributions:
- Created a bold, engaging design to highlight their extensive product offerings.
- Built custom WordPress templates for easy updates and scalability.
- Developed SEO-friendly layouts and content to boost visibility.
- Designed interactive galleries and user-friendly forms to enhance customer experience.
- Ensured usability with clear calls-to-action and streamlined navigation.
Key Features:
- Custom Product Galleries: Intuitive layouts showcasing merchandise and printing options.
- Interactive Forms: Simplified communication for quotes and inquiries.
- SEO Optimization: Improved rankings and discoverability.