CASE STUDY 01.
Experiential Branding | Game Design | Motion Design | UX Design | Curriculum Design


Quest of the English Club

The Junior High School English Club adopted a gamified learning approach, weaving English education into a narrative where students are transported to a Magic Academy in an alternate world known as “Esperia” where English fuels magical powers.

Inspired by Harry Potter, Lord of the Rings, and retro fantasy video games, each club session presents a new chapter of the story through videos, introducing characters and English-based challenges. Students, grouped into self-created "Houses" with unique avatars and banners, engage in various activities, earning custom-made stickers that signify their progress and narrative achievements.

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Key Deliverables:

  • English Club Branding:
    Logo, typefaces, colors, and overall look.
  • Gamified Curriculum Design:
    Educational approach encouraging intrinsic motivation.
  • World Map and Lore:
    Detailed world map with a diverse cast of characters and rich storylines.
  • 5-15 Minute Story Video 
    A 5-15 minute video to kick off English Club sessions, culminating in a 2-hour and 55-minute movie.
  • Achievement Stickers
  • 8 unique stickers earned upon completing quests and major plot points.
  • Trophy Logo Design
  • Custom logo for awarding top performer at the end of club.

Engagement Tools:

  • Interactive Worksheets
  • Includes Character Profile and Wand Workshop sheets.
  • Holiday Clubs
  • Immersive and themed experiences for Christmas and Halloween, creating memorable cultural interactions.
  • Point System and Currency
  • Points system used as currency for buying cards that can affect team scores.
  • Microsoft Teams Integration
  • Interaction and awards system for engagement outside the classroom.
  • Wand Workshop
  • Hands-on activity for students to create their own unique wands.
  • Interactive RPG Game
    Created with RPG Maker MZ, utilizing student vocabulary.

Software Used:

  • Adobe Suite:
    InDesign, Photoshop, Illustrator, After Effects, Premiere, Audition.
  • OBS Studio:
    For presenting videos and images on TV, creating smooth transitions.
  • VoiceMod:
    Soundboard during games.
  • Google Suite:
    Docs, Sheets, Slides for lore, lesson planning, and tracking points.
  • Unreal Engine 5:
    Animating backgrounds.
  • RPG Maker Bakin:
    Animating characters and text dialogue.
  • RPG Maker MZ:
    Creating the Final English Club RPG Game.
  • Microsoft Teams:
    Online engagement and announcements outside the class.

Achievements:

  • USJETAA Microgrant:
    Awarded $1000 for Holiday Clubs & Activities.



Baltimore, Maryland
山口県美祢市
Richmond, Virginia